Building or managing a website without good search engine optimization (SEO) is as bad as staying in the dark where no one can find you. To be successful with your blog you need good and steady traffic which normally comes from search engines. One crucial thing you need to have in your plan when building a website is search engine optimization (SEO). Many people hurry to build a website without planning for SEO, and at last they faded away because searchers never know they exist.
SEO services is a broad practices that matters most in every websites. Let’s quickly define SEO for the benefit of people who doesn’t know what SEO or SEO services are.
In simple language, SEO can be defined as the techniques used by webmasters and SEO experts to prepare a website and its pages for easy crawling and indexing by search engine crawlers to enable the pages rank high in the search results. For the benefits of novice, SEO services can be categorized into two:
- The White Hat SEO services, and
- The Black Hat SEO services.
To circumvent irrelevant stories, White Hat SEO services is the ethical SEO services that can be practiced without harm. On the other hand, Black Hat SEO techniques is the unethical practices that uses all sort of deceptive tricks to rank website pages on search engines. Search engines take Black Hat strategies seriously, and they have means of penalizing websites that adopt the practice.
At Just SEO, we fully practices White Hat SEO strategies that deliver measurable results and help people increase their revenues.
As mentioned already in this article, SEO services is broad and it can only be carried out by competent SEO experts. Many novices that hear about SEO thought it’s just something that can be done without skills. They spam everywhere on the internet, and even within their websites. To be sincere, starting from links building, website submission, Meta tag inclusion, URL restructuring, html tagging, image optimization, sitemap submission to article optimization, SEO practices is the work of competent personnel.
There’s are many SEO agents on the internet that claim to offer White Hat SEO services, but in reality all they do is outsourcing from Black Hat SEO gurus.
Natural or Organic SEO services
Natural SEO services is the type of SEO technique that brings visitor to your site directly from search engines without having to pay for ads. For clarity, many of the search results (particularly those that appear at the very top of search results, and those that appear at the side) are paid SEO services. They are modifiable pay per click ads (PPC) that appear on the search engines results pages once the related query is entered in the search box.
Though both PPC ads and natural SEO services bring visitors to websites, it is arguable to say that natural SEO is the best. The reason is that once the amount budgeted for PPC is exhausted, pages will stop appearing on search results. On the other hand, organic SEO will continue to appear as long as search engines algorithm is not changed. But even if search engines algorithms is changed, the White Hat SEO strategies will continue to flourish for long.